Uplifting Service – Transforming the Client Experience
BNP Paribas is one of the world’s largest banks, providing asset servicing, clearing and custody, corporate trust and related services to large financial institutions. Challenges include declining revenues, changing regulations; diverse competition, and client demands for new technology. BNP Paribas recognized the opportunity to use client experience as a differentiator, moving to lead the industry as “the clear best option” for clients and partners.
With a culture of service excellence, the bank could:
- Understand what customers value and create improved service offerings.
- Create stronger partnerships and alliances with clients to enhance loyalty
- Improve service between front and back office.
- Improve client experience while improving operational efficiency.
