Singapore is Asia’s most connected country with mobile penetration of over 150%, and over 99% internet connectivity. Founded more than 135 years ago, Singtel has always been the largest player and consistently facing dissent about its services and reputation for being ‘institutional and cold’.
In early 2013, the company embarked on a journey to become warmer and in turn, well loved. Singtel chose Uplifting Service (UP) as their partner for this cultural transformation. UP worked with Singtel’s strong group-wide Centre of Excellence, starting with the Singtel Consumer group. Results have been very positive with the UP methodology now being implemented across the Group, including Enterprise, shared services, subsidiaries, and the partner community.