Uplifting Blog

Category: Voice of the Customer

6 Ways to Get Customer Feedback to Improve Your Service Brand

Brand perception is simply the way customers perceive your organization. This perception is influenced by many factors: your products or services, style of communication, corporate culture, and the quality of service you provide at every “perception point.”

The Marketing of Superior Service – whose voice will be heard?

American Express Global Customer Service Barometer says that 92% of people are most influenced by a company’s reputation or brand, and 88% say that they are most influenced by the recommendations of family and friends.

So, the question begs asking… how can “word of mouth” be motivated, encouraged or leveraged? How can you create “buzz” even if you are a single employee, or manager of a business? Does it take a huge budget? An ad agency? Nope. Sit down, we are going to offer you some staggering statistics.

Think you know your customers? Think again!

Do you really know your customers well enough to stand apart from your competition? Do you want to?

Many people say they know who their customers are. But an alarming number, especially in the B2B world, have only a shallow clue.

Ask yourself these questions, and then think again:

10 Reasons Why Customer Complaints Are Good News (Part Two)

6. Fuel for an Uplifting Service Culture

• Complaints can work as a trigger for taking new action and catalyzing positive change.

• Sharing customer complaints throughout the organization educates everyone to understand what your customers experience, expect and insist upon receiving.

• Complaints prevent complacency. New problems keep humility high and teammates on their toes.

The Value of Customer Complaints: Ten Reasons Why Complaints are a Good Thing (Part One)

When things go wrong, your customers will complain. Surprisingly, this can be good for you and constructive for your organization.

Here are 10 ways customer complaints can benefit you and your organization.

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Welcome to the Worldwide Uplifting Community!

Here’s what’s next…

Check your email for the welcome we just sent – and reply to let us know you received it!

We’ve included some useful resources 
for you to explore…

…and we’ll be in touch to share more ideas 
and invitations for you.