Below is an Autogenerated Transcript

I fly a lot. I was flying on a long haul, Singapore Airlines flight. I went into the galley and I said, “Hey, gals, you know, I’m going to go to sleep, and I promise you, if I’m hungry, I’ll get up and I’ll come and say hello.” They said, “Okay, Mr. Kaufman, have a very nice sleep.” I went, I lay down and went to sleep. When I woke up 6 hours later, this was stuck like a sticker on my seat. 

Okay. Now, the next flight, a couple of days later, was on Emirates, and it was a long haul flight. I was in the same class of travel and I went up to the galley and I said, “Hey, I need some sleep. And I promise you, when I get up, if I’m hungry, I’ll come up and talk to you.” They said, “Fine, Mr. Kaufman, have a good rest.” I went and I lay down. when I woke up on the little table next to my bed, I saw this. 

What’s the difference? This is designed for who? The cabin crew. Follow the process. Shh! Don’t feed him any food. Who is this designed for? The passenger. But you know what? It says the same thing to the crew. But what an incredible difference in thinking of someone who’s going, “Okay, there’s got to be a process to inform the crew, not to disrupt the person while they’re sleeping. So we’re going to create this piece of the procedure and there will be a standard for how they put it out, and what they put.” But the design of that from the process standpoint gets you this. From the perception standpoint, gets you that.

Everybody got this? Okay.