Businesses can no longer get away with prioritizing their own needs above everyone else’s.
Employees and customers today DEMAND more.
They want to do business with organizations that align with their values.
➤ Prioritize the well-being of their customers and employees…
➤ Contribute to the communities in which they operate…
➤ Serve as good stewards of our shared resources…
➤ And take action to make the future better for everyone.
And businesses that don’t meet these expectations?
They’ll lose customers and employees… then market share… then brand reputation…
…and before they know it, they’re caught in a downward spiral.
And they’re struggling for survival.
The market is shifting rapidly, and lots of companies will find themselves on this downward trajectory.
The organizations that survive and thrive will be those who are serious about making a real contribution in the world…
…and who can keep their customers and team members invested in this project.
Watch the video to learn how organizations can contribute more.
And then share your thought!
Go here to join the conversation
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Below is an Autogenerated Transcript
The big question is how do we as a species evolve who and how we are in this unique ecology called Planet Earth? Right.
And I think there’s actually a wonderful thing happening right now that’s going to cause us as communicating beings to be able to do something we’ve never really done before. And so you hear people talk about climate change with a tremendous amount of fear, and it’s well grounded because it’s going to dramatically and drastically impact people all over the world. It already is. It already is. But we’re seeing right now in this era, at this time, that humanity is starting to say, “Wait a minute, we need to make the most powerful actors in the world fully accountable and responsible for the impact that they’re having on this thing that we all share.”
And so you’re getting some of the largest organizations on the planet who are now not only declaring, look, whatever the politicians may say, we’re going to commit to certain climate goals and we’re going to tie all executive compensation to our performance on the goal. So it’s not just a declaration, it’s got to be actual performance. Now ask them why they are doing that? Because young people don’t want to work at an organization that isn’t doing it. Investors don’t want to put their money or get returns from an organization that isn’t doing it. This is going to be global.
Now, this is going to give us an opportunity to learn. Hey, guys, you know, we got to take care of what we all share. Well, the other thing we all share is all of us being here. So when you look at a country like India with hundreds of millions of children who aren’t being educated well yet, or you look at a continent like Africa where the population is going to continue to expand, but where’s the educational provision? Right.
We just have not yet tasked ourselves with the algorithms for A.I. to be able to say, look, here’s the outcome we want to achieve. Healthy well-being for the ecology that we all share – two, three or four generations from now. Which means you can’t leave anybody out because they’re part of what’s impacting the experience of life. And so I’m a great optimist, as you can tell. And I think that we have exactly the moment right now to each one of us be fascinated and delighted about how humanity is evolving.