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Do you know the real cost of playing it safe in today’s business environment?
Organizations everywhere are caught in a cycle of short-term thinking, looking for better numbers, immediate payback, and rapid returns.
The problem is this type of thinking creates a culture where quick wins matter more than building sustainable value.
And the impact? Organizations become reactive instead of strategic. Innovation suffers. And teams lose sight of what’s possible because they’re too busy chasing immediate results.
When success is measured quarter by quarter, businesses often win customers TODAY in ways that contribute to losing those same customers in the future.
The organizations that last (and SUCCEED) are those that know how to create SUSTAINABLE value… while managing short-term pressures.
Watch this clip of my conversation with Ocar Motomura, founder and CEO of Amana-Key to learn more.
#VideoPosts #ServiceLeadership
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Below is an Autogenerated Transcript
We know that with a focus on quarterly results and the way in which shareholders will push leaders to, you know, show me an improvement right away, that chasing that short term result can lead to some very serious, longer term consequences.
But making the commitment to building a strong, sustainable, consistently improving service culture really puts a foundation in place that allows not only for improvement of the financials, but continuous improvement. And again, not only financials but also a competitive position because as you have a need to consistently bring out new products and not all of them are going to work perfectly. Then what happens when a new product doesn’t work well? Well, if you have a great client relationship, you can overcome that. Otherwise, your customer base is just going to go somewhere else.
If you’re in a situation where you’re temporarily improving financial results by dropping price and increasing customer volume, but that’s exactly the customer that may churn the moment somebody else offers another price or a different product. So developing longer term customer loyalty comes from cultivating a closer relationship, one of appreciation and concern and interest in action to create value for the customers that you care about, so that they then also care more about bringing business to you, recommending business to you, maybe even making recommendations about how you can improve your business. And in that way, a loyal customer base becomes the foundation for long term economic success.
