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Are you chasing one-time deals while your competitors build empires?
It’s tempting to focus on quick wins and immediate results but transactional relationships are becoming obsolete.
You see, transactions are temporary. They fulfill a short-term need, but they rarely lay the groundwork for lasting success.
This is why it’s important to make the shift from transactional relationships to true PARTNERSHIPS. That includes partnerships with your team members, leaders, vendors, suppliers, regulators, customers, and communities.
The most successful organizations have already made this shift from one-time transactions to transformative partnerships. And that change comes with a shift from short-term gains to long-term value such as a stronger market position, accelerated innovation through collaboration, and a sustainable competitive advantage that your competitors can’t easily replicate.
So stop focusing on what you can get today – and start looking at ways to build relationships that compound in value over time.
Be sure to check out my full interview with Lisa Evans on the Soft Skills for Leaders podcast: https://podcast.speakingsavvy.com.au/s2e106
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Below is an Autogenerated Transcript
Trust is not a fact. Trust is an assessment. Trust is a point of view. It’s an orientation that someone, a human being has. The physical world doesn’t have trust. Humans have trust in the physical world. Like every time you get in a car, every time you go over a bridge, you trust that that infrastructure is going to work. Otherwise you wouldn’t get in it.
And when you talk about interpersonal trust, what what are we assessing? And number one would be competence. Does the person that you trust, are they able to do what it is you’re trusting them to do? And then after competence you’re really looking at you know, do they have the kind of capacity needed? So somebody may be able to do it, but they’re overbooked. Right. So then and then there’s the element of care, which is if something doesn’t go right and I trusted you, will you take good care of me? Are you still going to be there to be the right person who can help me deal with the fact that what we thought was going to happen didn’t actually happen?
So when you think about the people you really trust, you trust them to perform, you trust that they’re sincere when they make a promise to you and they’re going to do what they said. But if you really trust them, you know that if for whatever reason, they can’t do that, they’re not just going to leave you in the lurch. Okay?
Now, when you said the world’s very transactional, it’s because the psych, you know, the degree of trust is time bound just within that transaction. But in business, we don’t just want to be doing one transaction and then hope to get another one, hope again. You’d rather have a relationship than just a sequence of transit, and a relationship is more reliable. A relationship would be more consistent. That’s called a loyal customer.
But in business today, you don’t even just want a relationship. You want a partnership because a partnership, whether it’s internal with your staff or between departments or it’s external with your customers, then you’re a partner, counts on the other party to be looking out for my well-being, helping me to succeed even more, helping me to get even more value into the future. And so that kind of an accumulation of trust is where I think the world is really going.
