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How can a small organization successfully compete against industry giants with vastly more resources?
That question challenges businesses of all sizes, not just “small” ones. And the answer is not to try and match their resources, technology, or scale. The answer is something far simpler – and more powerful.
Watch this interview with Fiji Airways CEO Andre Viljoen to discover the game-changing insight that made this small airline a global player.
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Below is an Autogenerated Transcript
I needed to start with my team. I realized we had a very, very strong team, but I needed development. And I brought in some specialists from Australia, from all over the world. And we went through the first game changer that I’ve brought in. I’ve had six, seven game changers, which was how I get our people to continuously punch above their weight by being very focused on their mindset to a go big, stay big mindset. This is because we are a small airline competing against Qantas in New Zealand and American Airlines. When you stand back and look at it, we’re a dot. How do you change the mindset to say, come on guys, we’ll take you on. We can be as big as you, at least in the way we deliver service and our performance. And where you go, go big. And we did that. That was the first mindset change.
The second mindset change is we are amazing. And we can deliver a service like no one else because we’ve got the Fijian spirit. We’ve got that what I call authentic warmth and happiness in the country. In fact, our payoff line through the country is where happiness comes naturally. So using those ingredients, we’ve basically done a lot of work on our self-development into what I would call self-mastery for us to be a better leadership team with very clear values.
And we have three key values. The values on the wall. We took them off the wall and we said, which are the three we live? And the first is, before I hold you accountable, I ask myself, what’s my part? What’s my accountability? And we, we drive that, and we’ve developed behaviors that build it and behaviors that break it down. And we all walk around with a little card that says these are the behaviors that build. These break it down.
The second value, like that same thing, is honesty. We can’t win together if we can’t be honest with each other. And the last value is care and respect. If you don’t respect people and treat them with care, you don’t belong in our company. So those three simple values are the core of how we exist in this company, and we live it every single day. They will carry, as I say, the little card to remind them of the behaviors that drive it and break it down. And it’s been that level. And we call that vertical growth, because the minute you’re aware and mindful of what you’re doing in your behavior, you have vertical growth from a cognitive psychology perspective. So that was game changer one.