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If you think having the best product or service is enough, you’re already falling behind.
Your stakeholders — from customers to employees to communities – are watching everything your organization is doing. And they care about more than what you’re selling.
They care about things like your environmental footprint, stance on social issues, commitment to diversity, supply chain ethics, and impact on the surrounding communities.
And here’s what many leaders miss: These expectations aren’t static. In fact, they’re evolving faster than ever.
And the organizations that thrive aren’t the ones with the best response plans… they’re the ones that anticipate and act on emerging stakeholder concerns BEFORE they become demands.
Watch the video to learn more… and don’t miss my full conversation with Julian Wallis on the Pulse by Intuji podcast: https://youtu.be/XmoluwnDD6M
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Below is an Autogenerated Transcript
Yeah, I think by the time Julian it gets to consumer demands you’re already late to the party, totally agree. So if we say instead, you know, what are customer preferences or what are their interests or even better what are their concerns, and the concern may not be about your product but it’s in a larger context like concerned about ecological sustainability or concerned about community well-being or concerned about intercultural respect diversity etc. right? We’re human beings being served by various organizations and as humans we have a lot more at stake right now and this has changed over this past few decades than just you know am I getting high value from the service you provide, is the way you run your company the kind of company that I want to be a customer of?
You know, yeah, and that’s where this cultural development can have a lot more impact than simply the customer value creation situation. I give you one example in Sri Lanka right now, we have a client organization who serves their B2B clients in the United States market, so you’ve got a a lower cost environment etc., and they are recruiting scores of young people every single month. Well, where are those kids coming from? They’re coming from the villages around the main city of Columbo, but you know what, it turns out that their parents are a bit anxious because the kids are going to go move into the city whereas if they stay in the village or the small town you know the parents can have more well this company, their name is Synergen, and they’ve done such a great job, they’re ranked very highly by the organization called Great Place to Work. So I was talking with them about this situation and I said “Well to what extent have you extended your culture into the villages so that you develop a reputation with the parents called great place to have your kids work?”
Now the whole village can literally become a pipeline of talent for the organization, but that means the organization is not just thinking about their customers and the sales and the actually thinking about the community.
