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Your service vision helps inspire and motivate your team. But that’s not all — it also inspires your customers. And a great service vision showcases what makes your organization special.
My clients at Singapore Airlines have had several excellent service visions over the years. And they’ve amassed a loyal following of devoted customers along the way.
The proof? Singapore Airlines just launched a new service vision for their brand: Welcome to World Class. And in just the first day, their announcement video got 6.4 million views on YouTube. Not to mention hundreds of comments from enthusiastic flyers eager to share their own experiences with Singapore Airlines.
Watch the video to see this fantastic example of an Engaging Service Vision.
#VideoPosts #ServiceCulture #ServiceVisionÂ
