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Are your business relationships hiding a force multiplier??
Almost certainly! Consider your “typical” business relationships:
- Customers who want things from you.
- Vendors who sell things to you.
- Partners who work with you on specific projects.
You can go far with these relationships… but the best business relationships are true partnerships in which the goal is to create more value for all stakeholders.
Instead of “What can I GET from this relationship?” everyone asks “What can I GIVE to make this work better for all of us?”
This is when the whole endeavor becomes bigger than the sum of its parts. And everyone wins more than they thought possible.
Organizations that embrace this approach build relationships that are more resilient, more profitable, and more sustainable than traditional business arrangements.
And these relationships create more value for everyone involved – including customers, employees, suppliers, vendors, and dozens of other stakeholders.
✅ Watch the video to see more about this and tell me:
❓ What do you think?
❓ Is your organization more likely to build basic relationships or true partnerships?
❓ How could your organization create more value for its partners?
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Below is an Autogenerated Transcript
Service is taking action to create… for..? He’s a photographer. That’s a form of service provider, correct? Okay, so he’s taking action to create photos, right? For who? Us. Who’s going to get the value? Us. But do you know that a photographer, in order to create that great shot, needs someone else to take action to create value for him so he can take action to create value for you? Who was that? You. So actually, then who’s the customer? Okay.
Listen carefully. This is one of those situations, like everything that goes on inside your corporate ecosystem or with your suppliers or your resellers or your distributors. It’s not internal customer. Internal customer. We’re service partners with each other where each party can take action to create more value for the other party. So the other party can take… You following me? Okay. Deep breath. This is the world we’re in today. It’s not you, and we’re selling to you. And you’re buying from us. It’s we.
